Meet Robin

Put our years of major corporate experience to work for your business.

Brand management, from crisis to image-building

The Robin Communications team are specialists at harnessing and putting to work new communications capabilities whilst meticulously delivering on the fundamentals – purposefully crafting, positioning and distributing messaging to earn reception, sentiment and amplification.

While our foundation is decades of B2B and Consumer experience building top brands, reputations and businesses, our hallmark is ingenuity, creativity and our boutique business model.


  • A view of or attitude toward a situation or event; an opinion.
  • Understanding sentiment means being better able to strategize and plan for the future.
  • Sentiment can’t be bought; it must be earned
  • Sentiment |Omni-Channel | Actions | Results – S.O.A.R HIGHER

Meet the team

Robin Shallow

Founder & CEO

Prior to founding her namesake firm, Robin’s career includes executive leadership roles in B2B plus direct-to-consumer businesses in industries that span from media to healthy lifestyle at public and private companies including Disney, Sports Illustrated, AOL-Time Warner, Times Mirror, Rodale as well as Nutrisystem.
Given the breadth and diversity of her business experiences, her expertise include developing marketing and communications strategies and executing tactics supporting M&A, corporate turn-arounds, earnings, new product launches, customer acquisition, omni-channel media integrations, reputation stewardship, brand building, celebrity/influencer partnership as well as myriad company culture initiatives.
Robin is a proven leader, repeatedly tested and supremely effective in times of change, growth, crisis and acquisition. Whether planned or unexpected, your challenges are met with poise and determination.

Corey Carmichael

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Corey Carmichael is a content marketing and executive communications strategist who joined Robin Communications after years of working with notable healthcare brands Tivity Health (SilverSneakers) and St. Jude Children’s Research Hospital. He has experience building and promoting brands through corporate communications, digital media and earned media relations activities, and is passionate about telling brand stories for established healthcare brands, publicly traded companies and new startups. 

Offline: Corey enjoys trying new restaurants, playing golf with friends and following Tennessee sports teams, including his alma mater University of Memphis. 

Home Base: Nashville, TN

Jennifer Colter

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Jennifer Colter is a public relations and communications professional who has worked in sports, entertainment, corporate, consumer, fashion, military public affairs, nonprofit and higher ed for the past 15+ years. From grassroots guerilla street marketing for record labels, activations for consumer brands/products and press conferences for pro sports teams, to creating content, messaging and media relations for celebs and other high-profile people (and everything in between), Jennifer’s true love is storytelling and internal communications for companies and organizations.

Offline: Jennifer enjoys travelling and spending quality time on the beautiful beaches across the Caribbean – specifically Seven Mile in Negril, Jamaica. She also loves to cook, swim, learn and explore new cultures, attend live comedy shows, watch endless puppy videos on YouTube and listen to Reggae music.  

Home Base: Charlotte, NC

Andrew Duke

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Andrew Duke (Drew) is an account coordinator and digital content creator who recently joined Robin Communications after graduating from the University of Mississippi with a BS in Integrated Marketing Communications. Among other special projects, he’s helped manage social media channels for leading CPG and healthcare organizations. 

Offline: Spends his free time trying new restaurants and coffee shops around town. 

Home Base: Memphis, TN

Abbi Gigliotti

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Abbi Giglotti is an Operations and Events specialist who began her career in television production. Most recently she was Senior Coordinator of events at Nutrisystem where she managed all event operations including budgets, logistics and created concepts for internal and external events. Prior to that, she was Operations and Event Coordinator at Philadelphia Freedom Valley YMCA where she facilitated workshops and meetings and supported planning and execution of branch activities. Screen credits include gigs on: Law & Order SVU, The Ellen DeGeneres Show, America’s Got Talent, Survivor, among others. She is thrilled to be part of Robin Communications.

Offline: Abbi speaks fluent Italian, is a trained beauty and special effects makeup artist and a coffee enthusiast. 

Home Base: Ambler, PA

Rachelle Grey

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Rachelle Grey is a digital media strategist with over a decade of agency experience. From Fortune 100 companies to startups, she has designed, launched, and managed digital media activities on behalf of numerous high-visibility companies and leaders. Her expertise includes digital campaign strategy, executive positioning, organic social media marketing, social media and programmatic advertising, email marketing, analytics, digital event promotion, third-party activation, social media monitoring and reporting, microsite development, content creation, and website content management. Prior to joining the Robin Communications team, Rachelle led digital efforts for the policy office of a Fortune 20 technology company while a director in DCI Group’s Digital Media practice. Prior to that, she held positions at Rational 360 and Mercury Public Affairs.

Offline: Rachelle is an avid runner, triathlete, and fiction reader. As a newer Colorado resident, she is attempting to add snowboarder to this list and is happy to share how that’s going. She is often found in the company of her beloved chihuahua mix Rocky. 

Home Base: Denver, Colorado

Mark Ryan

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Mark is a 25-year veteran of multi-platform marketing who uses data-driven strategies to deliver big results, and brings experience from powerful brands, such as Disney and DirecTV. As a brand marketer using digital, social media, public relations, B2b and traditional B2c media to build consumer interest in the Hispanic and General markets, he is a corporate communications expert that builds compelling, break-through content strategies. And as an experienced team captain, he is known for building strong teams and leading them to personal growth and success.

Offline:  Southern California has always been his home base, but he has traveled extensively around the globe, including deep into Latin America.  Through these adventures he has always enjoyed the mind-opening experiences of food, culture and music along the way.

Home Base: Redondo Beach, CA

Bob Shallow

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Accomplished growth leader and market maker specializing in performance marketing, advanced advertising, digital media and technology at public and private companies including IMG, Nokia, Gemstar-TV Guide, Rovi and Comcast/Effectv.

The hallmark of Bob’s career has been scaling businesses by making new markets for content/rights monetization, digital media services and technology as well as advanced marketing and advertising inventory and solutions. He brings a wealth of experience and best practices amassed from key roles with leading Fortune 500 companies

Sarah Stevens

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Sarah Stevens is a communications professional with experience in developing and executing highly tailored public relations campaigns for some of the world’s most renowned luxury and lifestyle brands. She is highly skilled  in representing multiple sectors of lifestyle PR with an emphasis on health + wellness, beauty, fashion, corporate communications plus more. Sarah has a proven track record for securing press coverage across all mediums including national and regional print, broadcast, online, and podcasts.


Home Base: Philadelphia, PA

David Tratner

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David Tratner is passionate about his long career in public relations, marketing, and digital media. His experience spans across multiple industries and disciplines including: professional and college sports, broadcasting and television, publishing, health and fitness, start-ups, consumer, tech, non-profit and education.  

Offline: David stays involved locally as a former Board of Ed trustee and as a current board member for zoning and the public library, as well as a coach for his son’s soccer, basketball and baseball teams. 

Home Base: Fair Lawn, NJ

Greg Wiley

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Greg Wiley is an accomplished and creative public relations executive with over 20 years of experience in the communications field. Greg has worked with professional sports teams, Fortune 100 companies, upstart agencies and non-profit organizations, generating results that not only drive awareness but assists with the marketing and sponsorship campaigns of clients. He has secured placements on the national, international and even local levels, working with countless celebrities and has a knack for finding assets when there aren’t any around to help drive home the message. He generates impactful publicity that positively increases awareness across all media platforms.

Offline: Greg enjoys spending time with his family and friends. He is involved in the community as a volunteer with a number of local youth organizations as a coach or leadership position, even creating a literacy campaign for his local school district in an effort to generate school pride. He and his three kids make it a point to see every Marvel and Star Wars movie together in the theatres opening weekend, while he and his wife have mastered the art of the “Irish Exit” when out with friends. A self-described “beer guy,” he is a long-suffering Mets fan living in the enemy territory of suburban Philadelphia.

Home base: Upper Moreland, PA

Kirsten Zier

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Kirsten Zier has experience in public relations, event management, and digital marketing. Her strengths include media relations, event planning, and organizational effectiveness. She graduated with a Bachelor of Science in Management from the University of Delaware with minors in Event Management and International Business. Kirsten aspires to make a difference in the world by helping others and giving back.

Offline: As a world traveler who has been to 38 countries, Kirsten has experienced a variety of cultures and seeks to embrace new perspectives. She has raised $25,000 to fight childhood cancer and is an avid volunteer for numerous causes.

Home Base: Spotsylvania, Virginia.

Grace Quade

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Grace Quade is a recent college graduate who is astute at creating marketing campaigns, collecting and analyzing quantitative and qualitative data, managing and constructing ad copy for different platforms and managing SEO. Her  marketing specialty in Integrated Marketing Communications has provided her with an astute ability for attention to detail and strategic planning, and professional experience in retail management has taught her the value of customer service. 


Home Base: Memphis, TN

Elisa Shevitz

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Elisa Shevitz is a multifaceted content writer and creative messaging expert who has spent most of her career publicizing Travel + Leisure, Food & Wine, Departures magazines … and Broadway. She is a strategic storyteller with a deep understanding of various subject matters wrapped with a PR sensibility and the ability to understand brand, audience and culture. 

Offline: Elisa loves to travel the world, explore new neighborhoods in her own city and lose herself in the settings described in great novels. 

Home Base: New York City

Marylynne Carmichael

“Trust is earned when actions meet words.”

– Chris Butler

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